Travel Trade 

Hunter Valley Wine & Tourism Association (HVWTA) is the official and accredited Local Tourism Association charged with the responsibility of marketing the Hunter Valley wine region of New South Wales. Our organisation provides support and planning assistance to inbound operators, wholesalers, retails agents and the media.

Our organisation can assist with FIT, group, conference and incentive programmes and we can assist with building itineraries suited to these markets. We are committed to ensuring that the travel trade has the appropriate tools and resources required to actively sell and promote the Hunter Valley - birthplace of Australian wine.

HVWTA works closely with Destination NSW, Tourism Australia and the Australian Tourism Export Council in order to showcase the best of the Hunter Valley to the travel trade. 

Should you require further assistance please click here.


This resource centre is designed to assist the travel trade in sourcing suitable internationally ready product for their markets and to raise awareness of the Hunter Valley internationally.

Hunter Valley Itineraries for International visitorsThe Hunter Valley allows international visitors to escape to a place where they can create their own story. So close to Sydney yet truly a world away, the Hunter Valley is the birthplace of Australian wine. It can be a little confronting in creating an itinerary for your clients that encapsulates all these aspects of the Hunter Valley experience. So we have taken out the hard work and created 3 distinctive suggested itineraries that will assist you and your clients.

View Now


#huntervalley #huntervalleywine #herestothegoodlife