Who We Are

The Hunter Valley Wine & Tourism Association (HVWTA) is a not-for-profit, membership-based organisation and the peak industry body for the region’s wine and tourism sector. We represent businesses across the Hunter Valley and work closely with Cessnock City Council, Singleton Council, Destination NSW, NSW Wine, Wine Australia, Tourism Australia and other government and industry partners.

Our membership includes wineries and cellar doors, accommodation providers, restaurants and bars, tours, attractions, events and supporting services. Together, this network helps strengthen the Hunter Valley visitor economy and create a more connected and competitive region.

This collaborative role is especially important as the Hunter Valley prepares for major opportunities including the wine industry’s 2028 Bicentenary and the ongoing protection and promotion of the region’s heritage vineyards, landscapes and wine tourism experiences.

What We Do

HVWTA works across five key areas that support the Hunter Valley wine and tourism industry:

• Destination and wine brand marketing - promoting Hunter Valley Wine Country through digital campaigns, social media, editorial content, consumer events, media engagement and winecountry.com.au.
• Visitor servicing - supporting visitors through the Hunter Valley Visitor Information Centre, regional guides, maps, What’s On information, Bookeasy and Australian Tourism Data Warehouse content.
• Advocacy - representing the region on land use planning, infrastructure, regulation, funding, wine industry policy and other issues that affect local businesses and the visitor economy.
• Industry and people development - delivering member forums, networking, tourism data insights, scholarships, workshops, product development and industry events.
• Business development and trade engagement - connecting Hunter Valley businesses with domestic and international tourism trade, wine trade, business events, export opportunities and major industry marketplaces.

Our Purpose

Our purpose is to champion the ongoing success of the Hunter Valley wine and tourism industry. We bring businesses and stakeholders together to grow visitation, strengthen the region’s reputation, support sustainable economic growth and ensure the Hunter Valley has a strong voice in decisions affecting its future.

In practical terms, that means attracting more visitors, helping businesses connect with new audiences and markets, supporting better visitor experiences, advocating for the region, sharing useful data and insights, and building industry capability for the future.

Our Vision

Our vision is for the Hunter Valley to remain one of Australia’s leading wine and tourism destinations: a region recognised for its wine heritage, quality visitor experiences, distinctive landscapes and strong, resilient local industry.

We want Hunter Valley Wine Country to continue growing in a way that protects what makes the region special while creating new opportunities for visitation, investment, industry development and the next generation.

Our Values

Our work is guided by a collaborative, practical and region-first approach.

• Collaboration - working with members, councils, government, industry bodies and partners to achieve stronger outcomes together.
• Leadership - representing the Hunter Valley with a clear voice and taking an active role in shaping the region’s future.
• Connection - connecting businesses with visitors, trade, information, opportunities and each other.
• Sustainability - supporting the long-term economic, environmental and cultural sustainability of Hunter Valley Wine Country.
• Industry development - investing in people, knowledge, data and opportunities that help local businesses and the wider region thrive.

Why Our Work Matters

Wine and tourism are central to the identity and economy of the Hunter Valley. The region’s visitor economy is worth approximately $641 million and welcomes more than 1.6 million visitors each year, supporting wineries, accommodation, restaurants, attractions, tours, events and many other local businesses.

HVWTA helps connect these businesses under a single destination brand and regional voice. Our work supports visitation and visitor spend, strengthens the Hunter Valley’s national and international profile, helps protect vineyard land and heritage, creates trade and business opportunities, and ensures local industry is represented in important planning, policy and investment decisions.

By working collectively, the Hunter Valley can deliver stronger visitor experiences, a more resilient local economy and a sustainable future for its wine and tourism industries.

Corporate Partners, Associate and Reciprocal Members

Associate Members, Corporate Partners, and Reciprocal Members play an important role in strengthening the work of the Hunter Valley Wine & Tourism Association and supporting the broader wine and tourism industry.

Associate Membership provides businesses that may not be directly involved in the visitor economy with a way to stay connected to the region, receive industry communications and engage with opportunities relevant to HVWTA members.

Corporate Partners provide valuable financial and in-kind support that helps HVWTA deliver destination marketing, advocacy, industry development, networking, member communications and strategic initiatives for the region. In return, partners gain meaningful opportunities to connect with our members and demonstrate their commitment to the long-term growth and sustainability of the Hunter Valley.

Reciprocal Memberships help build stronger relationships with aligned industry organisations, creating opportunities to share information, collaborate on initiatives and extend connections across the wider business, wine and tourism network.

Together, these relationships broaden our network, strengthen collaboration and help us deliver greater value for our members and the region.

Should you be interested in partnering with us, please contact This email address is being protected from spambots. You need JavaScript enabled to view it. or 02 4990 0924.

Associate Membership is designed for businesses that are not directly part of the Hunter Valley wine and tourism visitor economy, but who support the industry and want to stay connected with the HVWTA network.

It provides access to member communications, relevant industry updates and selected opportunities to engage with and promote services to HVWTA members.

If you are interested in becoming an Associate Member, please contact us via - This email address is being protected from spambots. You need JavaScript enabled to view it. or 02 4990 0924.

We thank the below Associate Members for their continued support:

Australian Horticulture Management

Corkscrew Solutions

Elfes Images

Empireguard

Hunter Valley Vineyard Management

J & H Air Conditioning and Equipment

JV Social Co.

Orbit Planning

Retail Business - Hospitality Brokers

Saywells Chartered Accountants

Sneddon & Co. Graphic Design

Media Image Library

Our Media Image Library includes a selection of high-resolution images showcasing the Hunter Valley’s wine, food, landscapes, experiences and people, available for use by media, travel trade and industry partners promoting the region.

Image Usage

Images are available for editorial, media and promotional use relating to the Hunter Valley as a visitor and wine destination.

When using an image, please:

- Check the image file or folder for any specific photographer or business credit requirements

- Include the supplied image credit wherever possible

- Do not alter images in a way that misrepresents the location, business or experience pictured

- Do not use images for unrelated commercial advertising or resale

If you’re looking for a particular image, experience, winery or location that you can’t find in the library, please get in touch with the Hunter Valley Wine & Tourism Association team and we’ll be happy to assist. Please email This email address is being protected from spambots. You need JavaScript enabled to view it. 

Access the Image Library here.