TOGETHER WE ARE STRONGER
CLICK HERE TO LOGIN AS HVWTA MEMBER
Together, the Hunter Valley Wine & Tourism Association (HVWTA) and Hunter Valley Visitor Information Centre (VIC) are excited to launch the brand-new Joint Tourism Service.
This will provide our region with a reinvigorated, stronger, and seamless destination marketing and in-destination visitor information service under the Joint Tourism Service Agreement. This new model brings about an enormous opportunity for our region, you as members, the industry at large and of course the visitors we all rely on.
The Hunter Valley Wine and Tourism Association (HVWTA) is a ‘not-for-profit’ membership-based wine and tourism incorporated body, dedicated to ensuring the Hunter Valley is the most visited wine and tourism destination and that our wines are recognised an valued, domestically and internationally.
The HVWTA is responsible for destination and wine marketing, advocacy, technical and business support for all facets of the Hunter Valley wine and tourism industries from viticulture through to winemaking and tourism and wine promotion.
The VIC is responsible for providing a first class, best practice visitor information experience. The VIC provide Level 1 accredited visitor information relating to accommodation, attractions and experiences for the Hunter Valley.
Our Mission is to be the focus of excellence within Australian wine quality and wine related tourism. The Association is committed to working with our corporate, strategic and industry partners to market the destination, its unique features and its quality wines.
SOME KEY BENEFITS OF BECOMING A MEMBER INCLUDE:
- Inclusion in both destination marketing AND in-destination visitor information services.
- In-destination and online, real time booking capabilities for your business through the VIC.
- Your business brochures on display in the Visitor Information Centre (VIC) which receives more than 85,000 visitors per year.
- Growing the visitor economy worth over $631 million
- Representing your business at local, state and national levels of government
- We work in partnership with Destination NSW, Tourism Australia, NSW Wine Industry Association and Wine Australia
- Welcoming 12.2 million overnight, domestic & international visitors annually into the Hunter Region
- Collaborative region with 230+ local businesses on board
- 125,000 Hunter Valley Visitor Guides distributed to local businesses, Sydney (60% total print run), Newcastle, Central Coast and Visitor Information Centres
- 50,000 Hunter Valley Maps distributed to local businesses (in addition to insert in the Hunter Valley Visitors Guide)
- #1 regional wine tourism website in Australia
- winecountry.com.au attracts over 1.5 million page views per annum
- Social media inclusion, with potential exposure to our combined following of more than 56,000 connected social followers with a combined annual reach of more than 10.3 million
- Potential inclusion in our regular monthly e-newsletter communication to our consumer database of more than 44,000 email subscribers
- Access to industry workshops, seminars and networking. Tailored to the wine and tourism sector and facilitated by industry leaders
For a full list of key benefits in becoming a member of the new joint tourism service, please click here to view the prospectus.
CLICK HERE TO BECOME A MEMBER
To participate in these activities you must first become a member of HVWTA & VIC.
As a member of HVWTA & VIC your business can be promoted through various marketing mediums that increase your company’s reach, these marketing mediums include both digital and print.
You can also increase your advertising frequency and leverage from a broader base of distribution by being part of the Hunter Valley Visitors Guide which includes the Hunter Valley Wine Country Map and HVWTA’s website winecountry.com.au.
HVWTA has a strong emphasis on digital marketing that is integrated with social media communications.
HVWTA also devises targeted marketing campaigns, PR and travel trade partnerships.
For further information, please get in contact via our Contact Us Form & choose the 'Membership' option.
