TOGETHER WE ARE STRONGER
CLICK HERE TO LOGIN AS HVWTA MEMBER
Together, the Hunter Valley Wine & Tourism Association (HVWTA) and Hunter Valley Visitor Information Centre (VIC) are excited to launch the 2025/26 membership.
The Hunter Valley Wine and Tourism Association (HVWTA) is a not-for-profit, membership-based industry organisation, dedicated to ensuring the Hunter Valley is one of the most visited wine and tourism destination in Australia and that our wines are recognised and valued, domestically and internationally.
The Hunter Valley Visitor Information Centre (VIC) is the premier gateway for visitors to the Hunter Valley and enjoys visitation of 64,000+ visitors annually, opening 7 days per week.
Our region attracts over 1.6 million overnight, domestic and international visitors annually, contributing to the Hunter Valley visitor economy currently worth $641 million. The HVWTA and VIC are united in their focus to continue to grow our region’s economic output, ensuring the region is a viable and sustainable wine and tourism destination.
The HVWTA & VIC membership is designed to be accessible to all involved with, or impacted by, wine tourism in the Hunter Valley.
JOIN US IN 2025/26.
As a member you will:
- Raise your business profile through targeted destination marketing and campaign activity.
- Be front of mind for visitors through targeted in-destination visitor information services.
- Be visible on one of the most visited wine destination websites in Australia.
- Be part of a dedicated network of industry professionals working together to advocate for and promote the Hunter Valley.
We look forward to you joining the Association and sharing in the gains that all who benefit from the success of our region will enjoy.
KEY BENEFITS OF BECOMING A MEMBER
✔ HVWTA & VIC Membership will raise your profile and promote your business via:
- Inclusion on winecountry.com.au, the most visited wine destination website in Australia and the most visited regional tourism site in NSW, receiving over 1 million page views per year.
- Ability to promote unlimited events on winecountry.com.au.
- Connection to Destination NSW GetConnected program on visitnsw.com.
- Inclusion in The Hunter Valley Regional Guide and pull-out map, with an annual print run of 100,000.
- Featured in the Hunter Valley Wine Country Map, with 10,000 copies distributed annually (in addition to map inclusion in the Hunter Valley Regional Guide).
- Opportunity for paid display advertising within the Hunter Valley Regional Guide.
- The real-time booking capability Bookeasy, both online and via the VIC.
- Eligibility to participate in regional marketing campaigns and use of shared digital assets.
✔ HVWTA & VIC Membership will increase your visibility across Wine Country brand consumer-facing digital marketing channels via:
- Social media inclusion (as appropriate to content themes), with exposure to 68,500 followers.
- Editorial contributions for inclusion in our blogs which receives over 80,000 hits annually.
- Editorial Inclusion in our monthly e-newsletter to our database of 23,000 engaged consumers.
✔ HVWTA & VIC Membership will support your business through:
- Displaying your business brochures at the VIC, which receives 64,000 visitors per year.
- Complimentary use of the VIC meeting room with AV, Wi-Fi and Zoom meeting capabilities.
- Shared tourism and wine industry data analytics, reports and insights for the region.
- Exclusive networking events and training and development opportunities.
- Access to and support for regional grants, funding and advocacy.
For a full list of key benefits in becoming a member, please click here to view the prospectus.
Click Here to view our 2023-24 Annual Report.
Click here to view the HVWTA Advocacy Statement on Land Use Planning
CLICK HERE TO BECOME A MEMBER
