EVENT CHEAT SHEET
We’ve created a handy guide to help you spread the word on your upcoming event:
-
Prepare a media release. Tourism Australia has a great resource on how to write a media release.
-
Distribute your media release to local media and the HVWTA. Make sure you include high res imagery. The HVWTA will add to their media section of website.
- Add the event to your website and make it accessible from your homepage.
-
Create a Facebook Event. Set aside some budget to promote your event and target the right audience. Need assistance? Call Caron Reynolds, Digital Marketing Coordinator on 02 4990 0934 for advice.
-
Add your event to winecountry.com.au via members portal.
All members of the HVWTA have access to adding event listings to our website. Our regional website has attracted over 350,000 visits (YTD) with the events section in the Top 3 landing pages on our website. If you are unsure of your login details, contact Katie Lee at HVWTA on This email address is being protected from spambots. You need JavaScript enabled to view it. -
Add your event to visitnsw.com via Get Connected. The service is FREE for NSW businesses. Destination NSW’s consumer sites attract more than 24 million visits per year.
-
Contact the Hunter Valley Visitor Information Centre and add a FREE event listing.
- Are you a member of your local chamber of commerce? Reach out for promotion on their website and subsequent social channels:
Around Hermitage Hunter Valley
Broke Fordwich
Lovedale Hunter Valley
Visit Wollombi -
Do you have a ticketed event? StickyTickets and EventBrite are great low cost ticketing sites that can be added to your Facebook event and website.
Eventbrite integrates with Facebook with an end to end checkout. This allows users to purchase tickets within the Facebook app and activates a 'Get Tickets' button on your event, increasing pre-sale revenue.
-
Let us know when you have setup your Facebook event and we will link it back to the Hunter Valley Wine Country Facebook page. Email Caron Reynolds at This email address is being protected from spambots. You need JavaScript enabled to view it. with the details.
-
Share your event on local Facebook Groups:
Pokolbin & Surrounds
Broke Notice Board
Wollombi -
Promote your event to your email database.
- Add your event to Newcastle Live (it's FREE and one of the top event listing websites in the region): https://newcastlelive.com.au/. NOTE: You need to setup a Facebook Event first to submit details on their website, They request the Facebook Event URL.